WeChat Mini Program Opening Up a Bigger Market in Malaysia


    WeChat, the largest social communication platform in China developed by Tencent, it launch of payment features in Malaysia called WeChat Pay MY, an innovative mobile payment solution aimed at delivering local consumers a simple, secure and convenient mobile payment experience in a range of payment scenarios.

    WeChat Pay MY enables users to make payment and transfer money in Malaysian Ringgit (RM) within the WeChat app — across a variety of daily online and offline payment needs, from transferring money to individuals to paying merchants such as telecom carriers, airline and bus ticket providers, restaurants, supermarkets, chain stores and more.

    Malaysia is the first country outside of China and Hong Kong where WeChat Pay users could use local currency for payment.

    The full integration of WeChat Pay MY with WeChat’s ecosystem will enable local businesses to engage with customers throughout their shopping journey to both online & offline.

    In WeChat’s ecosystem, WeChat Official Account are drawing a lot of interest these days, as WeChat has risen to dominate the Chinese social media space (Chinese users spend ⅓ of their smartphone time on WeChat). WeChat mini-programs are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, coupons etc. WeChat mini-programs have been launched more than 2 years. It completely took off in 2018, with thousands of brands and retailers jumping on the bandwagon to explore business opportunities.

    WeChat made it possible to link from a Official Account article to a Mini-Programs, increasing conversion rates. And this is the true driver of recent Mini-program growth: they enable much more dynamic navigation from WeChat Official Accounts.

    MP2, a Malaysia IT and marketing services company, also provides both online and offline WeChat marketing services and solutions that help transform the way Malaysian companies market themselves through their WeChat Official Accounts & WeChat Mini Programs to both local and international consumers.

    MP2 provides all-in-one payment terminals and systems to merchants for online and retail outlet transactions. It also provides marketing services to help merchants who are tapping on the pool of WeChat users in Malaysia through a one-stop platform for marketing, promotions and loyalty programmes.

    MP2 provides back-end services from the creation of merchants’ Official Accounts, to Account optimization and the development of WeChat Mini Programs, enabling merchants with an effective centralised customer engagement platform.

    Visit MP2’s official Website for more info: www.mp2.asia

    Follow MP2’s FB @ https://www.facebook.com/malaysiaminiprogramsprovider/